We don’t celebrate sales. We celebrate clients.

Too many agents focus on their own sale and commission numbers. They spread themselves too thin and you end up not getting the service you deserve. You are not a number to us. The only numbers we care about at The Private Collective are your profit when selling and your savings when buying.

We use our market expertise and unique selling system to maximize the perceived value of your home and help you sell for the highest price possible. Likewise, when buying a home, we ensure you are getting the best deal by using our experience, knowledge and expert negotiation skills.

Our only goal is satisfied clients who become lifelong clients. Whether you are selling a premier lakefront property or you are a first-time homebuyer, The Private Collective promises the same superior service.

We know how important your home is to you. It is your sanctuary… where you unwind after a long day of work… the place where your children grow up. Let us help you find your place in the world and grow your wealth through real estate.

Laurel Prats +

Laurel Prats

REALTOR® | Team Lead
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Erin Hentschel+

Erin Hentschel

REALTOR®
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Rosa Hardesty+

Rosa Hardesty

REALTOR®
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Tracy Church (Hidden - No longer works there)+

Tracy Church (Hidden - No longer works there)

REALTOR®
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Mary Ann Valentino+

Mary Ann Valentino

REALTOR®
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Rosie Ochoa+

Rosie Ochoa

REALTOR®
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Briana Headley+

Briana Headley

REALTOR®
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Kathy Denny (hidden)+

Kathy Denny (hidden)

REALTOR®
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Happy Clients.

“I believe Laurel’s pre-listing plan and staging suggestions helped us get the asking price for our home (which was higher than we believed we could get). No one has ever been transparent before with their budget and the costs they were willing to incur for the sale. She was clear, up-front and detailed about it, and it was one of the many reasons we decided to use her. Laurel did a great job and absolutely earned every penny of her commission.  Would absolutely use her again.”

James J.

“Laurel provided A+ service and I think she is the most professional, hard-working, competent, knowledgeable, proactive, communicative, dependable realtor I have ever worked with (and I’ve worked with a few). She is amazing and single-handedly changed our opinion of realtors.”

Jandri F.

“We were so happy with Laurel’s advice on an offer strategy and are 100% certain we would not have won out in the multiple offer situation had it not been for her experience and expertise.  We are so thankful to have found such an amazing realtor and highly recommend her to anyone trying to buy a home in this crazy market.”

Josh D.

“Thank you so much for making the experience of buying our house as stress free as possible. We were so impressed with your professionalism; the direct, honest advice you gave us about what to look for in a house with a pool in terms of the optimal lot and elevation.  Your expertise and familiarity with the areas we wanted to explore were invaluable. It was an absolute pleasure working with you. Anyone who is looking for an agent to help them buy or sell a home, should look no further if they are looking for a consummate professional.”

Louise and Mark R.

“Every builder should have an agent like Laurel.  She is invaluable in the build process from lot selection to floor plan review to finish out recommendations.  Her pricing and sale strategy help us sell quickly in any market.”

Benjamin M.

“Laurel is unlike any realtor we have ever used.  Her knowledge of the market and her strategies and methods are first class and helped us sell our home for the highest price per square foot in our neighborhood. We have used many other top agents and always felt disappointed but never again.  We highly recommend Laurel for all your real estate needs!”

Tim and Jen S.